I believe our greatest advantage in the age of AI isn’t what we know

I believe our greatest advantage in the age of AI isn’t what we know


I believe our greatest advantage in the age of AI isn't what we know



— it is who we are.


— it is who we are.

— it is who we are.


our experiences

our perspectives

/// INTRO

/// INTRO

Hi, my name is Geff Blaenk.

For the past 15 years, I've been creating, experimenting and collaborating across the creative industry—always driven by curiosity and a desire to make meaningful things.
Today, I'm entering a new chapter.
Life led me to Hamburg and I decided, as this new chapter is coming, for opening myself to new opportunities and collaborations.
While thinking about how to introduce myself, I realized something:
AI is changing how we create. When everyone has access to great execution, what truly stands out is taste, judgment, curiosity, and personality.
So instead of updating my portfolio, I decided to experiment with a different way of introducing myself.
This page is that experiment.
Welcome.


0y+
0y+
experience in creative industry
experience in creative industry
0
0
life currently being redesigned.
life currently being redesigned.
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0

Years

Years

lived in Bali
lived in Bali
0%
0%
powered by curiosity
powered by curiosity
0
0
countries lived in
countries lived in
0+
0+
brands, projects & collaborations
  • Things I've done.

    Things I've tried.

  • Fire show performance
  • Art exhibition
  • Wrote a book
  • DJ set
  • Wall painting
  • Men's group
  • Indigenous ceremony
  • Fire show performance
  • Art exhibition
  • Wrote a book
  • DJ set
  • Wall painting
  • Men's group
  • Indigenous ceremony

/// THE WEIRDEST COMPLIMENT I RECEIVED

/// THE WEIRDEST COMPLIMENT I RECEIVED

“if you are not in our team we hate you, if you are in our team we love you”

Coming from the brother of one of my friends.

Coming from the brother of one of my friends.

/// FUN FACTS

/// FUN FACTS

I learned what it feels like to be the minority.

I grew up in Saint Martin between the ages of 5 and 11. On my first day at school, I was the only white kid in the classroom. It was my first experience of being the minority—something that shaped how I see identity, belonging and empathy today.

I grew up in Saint Martin between the ages of 5 and 11. On my first day at school, I was the only white kid in the classroom. It was my first experience of being the minority—something that shaped how I see identity, belonging and empathy today.

I designed a bottle of champagne for Whoopi Goldberg.

It never made it to production—but it's still one of my favourite "almost" stories.

I dated a tantra teacher.

1 year relationship introduced me to a different way of understanding intimacy, emotions and self-awareness.

I once threatened an All Black legend.

A friend I cared about was dating someone new. Without knowing he was Dan Carter, I looked him straight in the eyes and said, "You better take care of her." The next day I learned I'd just warned one of the greatest rugby players of all time.

The world's shortest tattoo.

I got a genuine tattoo, but due to an unusual reaction during the healing process, most of the ink disappeared within a week.

I voluntarily slept on the street.

To support a homelessness charity in Barcelona, I spent a night sleeping outside. That night, I met José, who had lived on the streets for 15 years. When I asked what the title of his life story would be, he replied: "My Happy Life." It completely changed my perspective.

/// WORKWISE

/// WORKWISE

15+ years of experience in supporting brands with strategy, visual identities & brand experiences.

Multidisciplinary Brand Designer with 15+ years of experience crafting impactful visual identities and brand systems for luxury and purpose-driven brands. Combines strategic brand thinking with hands-on design to deliver cohesive experiences across digital and physical touchpoints.

Multidisciplinary Brand Designer with 15+ years of experience crafting impactful visual identities and brand systems for luxury and purpose-driven brands. Combines strategic brand thinking with hands-on design to deliver cohesive experiences across digital and physical touchpoints.

Independent Consultant

Freelance Creative Director and strategist helping impact-driven projects grow through brand strategy, visual identity, and design systems. Since 2019, I’ve led brand programs, designed marketing campaigns, co-founded purpose-driven communities.

01

Independent Consultant

Freelance Creative Director and strategist helping impact-driven projects grow through brand strategy, visual identity, and design systems. Since 2019, I’ve led brand programs, designed marketing campaigns, co-founded purpose-driven communities.

01

Independent Consultant

Freelance Creative Director and strategist helping impact-driven projects grow through brand strategy, visual identity, and design systems. Since 2019, I’ve led brand programs, designed marketing campaigns, co-founded purpose-driven communities.

01

Prickly pear cactus with red flowers against a blue background.

UX/UI Designer

Developing digital product features and long-term strategies for global corporate clients. Collaborated with cross-functional teams in agile environments and communicated effectively in Spanish, English, and French.

02

Prickly pear cactus with red flowers against a blue background.

UX/UI Designer

Developing digital product features and long-term strategies for global corporate clients. Collaborated with cross-functional teams in agile environments and communicated effectively in Spanish, English, and French.

02

Prickly pear cactus with red flowers against a blue background.

UX/UI Designer

Developing digital product features and long-term strategies for global corporate clients. Collaborated with cross-functional teams in agile environments and communicated effectively in Spanish, English, and French.

02

Prickly pear cactus with red flowers against a blue background.

Art Director

Leading creative projects and design teams for luxury brands like Nespresso, Dior, Chanel, Swarovski, or L’Oréal. Developed brand strategies, digital campaigns, and innovative designs for websites, apps, and other touchpoints, ensuring consistent, impactful visual experiences.

03

Prickly pear cactus with red flowers against a blue background.

Art Director

Leading creative projects and design teams for luxury brands like Nespresso, Dior, Chanel, Swarovski, or L’Oréal. Developed brand strategies, digital campaigns, and innovative designs for websites, apps, and other touchpoints, ensuring consistent, impactful visual experiences.

03

Prickly pear cactus with red flowers against a blue background.

Art Director

Leading creative projects and design teams for luxury brands like Nespresso, Dior, Chanel, Swarovski, or L’Oréal. Developed brand strategies, digital campaigns, and innovative designs for websites, apps, and other touchpoints, ensuring consistent, impactful visual experiences.

03

Prickly pear cactus with red flowers against a blue background.

Fashion Designer

Co-founded and managed streetwear fashion brand focused on heritage and community. Fashion Design: Designed seasonal fashion collections from concept to production Creative Direction: Led all creative direction and brand development Marketing: Managed offline and online marketing strategies Operations: Handled supplier relationships, agency management, and client communications

04

Prickly pear cactus with red flowers against a blue background.

Fashion Designer

Co-founded and managed streetwear fashion brand focused on heritage and community. Fashion Design: Designed seasonal fashion collections from concept to production Creative Direction: Led all creative direction and brand development Marketing: Managed offline and online marketing strategies Operations: Handled supplier relationships, agency management, and client communications

04

Prickly pear cactus with red flowers against a blue background.

Fashion Designer

Co-founded and managed streetwear fashion brand focused on heritage and community. Fashion Design: Designed seasonal fashion collections from concept to production Creative Direction: Led all creative direction and brand development Marketing: Managed offline and online marketing strategies Operations: Handled supplier relationships, agency management, and client communications

04

/// Insights from creative experiences

It's not really about what we create, but why & how that matters.

The value of creation isn't measured only by its outcome, but by the consciousness behind it. Why we create shapes what we create, and how we create determines what it gives back to the world.

The value of creation isn't measured only by its outcome, but by the consciousness behind it. Why we create shapes what we create, and how we create determines what it gives back to the world.

/// WHAT I TRULY BELIEVE

We are here to create, more than we consume.

and to remember more deeply who we are. To me, life is the dance between bringing something new into the world and reconnecting with the essence that's already within us.

and to remember more deeply who we are. To me, life is the dance between bringing something new into the world and reconnecting with the essence that's already within us.

The Unofficial Interview

The Unofficial Interview

The questions I wish people asked more often.

The questions I wish people asked more often.

/// ONE VULNERABLE TRUTH

I recovered from Burnout & Depression.

The last three years have been the most challenging of my life. I pushed myself beyond my mental, emotional and physical limits while trying to hold together the most basic foundations of life. Eventually, I reached a point of profound exhaustion.

I recovered and learned to rebuild differently.

What I didn't expect to find along the way was something valuable: resilience, compassion, and a much deeper understanding of what it means to be human.

The last three years have been the most challenging of my life. I pushed myself beyond my mental, emotional and physical limits while trying to hold together the most basic foundations of life. Eventually, I reached a point of profound exhaustion.

I recovered and learned to rebuild differently.

What I didn't expect to find along the way was something valuable: resilience, compassion, and a much deeper understanding of what it means to be human.

Growth & Marketing

Values

Website & Digital

Values are our internal compass. They help us make decisions, stay aligned with who we are, and navigate uncertainty with greater clarity. The more we understand our values, the easier it becomes to build a life—and relationships—that feel authentic.
Hand holding a red peony against a black background.
Qualities

Curiosity / Creativity

Growth / Expansion

Authenticity / Real

Human Connection / Kindness

Integrity / Honesty

Beauty / Harmony

Playfulness / Lightness

Skills

Toolbox

Growth & Marketing

Values

Website & Digital

Values are our internal compass. They help us make decisions, stay aligned with who we are, and navigate uncertainty with greater clarity. The more we understand our values, the easier it becomes to build a life—and relationships—that feel authentic.
Hand holding a red peony against a black background.
Services

Curiosity / Creativity

Growth / Expansion

Authenticity / Real

Human Connection / Kindness

Integrity / Honesty

Beauty / Harmony

Playfulness / Lightness

Skills

Toolbox

Hey what's your story? Who are you deeply? Let's connect…
Hey what's your story? Who are you deeply? Let's connect…

/// What do people say?

From a friend, an ex-partner, a former boss.

That's how people that are or have been close to me can say what who I am as a person.

That's how people that are or have been close to me can say what who I am as a person.

  • Word from a friend

    "He is attentive in a way that is rare. When you speak, you know you are being fully listened to—not just your words, but the parts of yourself maybe you aren’t even seeing yet. And that attentiveness is in everything he does. A meal he cooks for you isn’t just delicious; the ingredients blend together beautifully, and the presentation feels like art. He curates things beautifully—experiences, conversations, picnics, moments. And the music. He’s got the best music. I think that’s also a reflection of him and how deeply he feels; even his playlists have a coherence to them, like everything belongs exactly where it is."
    Paula

    Psychotherapist & Artist

  • Word from an ex-partner

    Geff is someone that has an infinite amount of creativity. When he is at his best he sparks joy without end and grounds whole rooms full of people into calmness. His authenticity opens others up to show who they really are and his energy makes others believe everything is possible. He thinks about the team and wants people to thrive together. Aside from these soft skills, he brings decades of experience as a designer. From clothing to UI/UX to Websites, whole brands, houses or walls. He is a multitalented human that thinks outside of the box and makes things more beautiful and fun. He takes action, when others are still planning and comes up with creative solutions to any problem. His ressourcefulness has been especially helpful. And with his French savoir vivre he is fun to work with. Yes, he can be annoying at times with his perfectionism and underlying judgement, but ultimately it’s here to improve things, situations and people. His awareness and level of consciousness are definitely of help. His heart is huge. And he will show up stubborn until things are better. What helps him most to fulfil his potential is trust, people believing in him and the space to show what he is made of.
    Taya

    Ex-partner and mom of my child

  • Word from a former boss

    I had the opportunity to work with Geff both in agency and as a freelance. His natural creativity, enthusiasm, efficiency and professionalism are strong skills that have helped the agency to succeed in several strategic projects. Today, his maturity and experience, in particular in understanding client insights, make Geff an essential asset in a project where design, creativity and digital are important.
    Philippe

    Former Boss & Friend at BiggerBand Agency

  • Word from a friend

    "He is attentive in a way that is rare. When you speak, you know you are being fully listened to—not just your words, but the parts of yourself maybe you aren’t even seeing yet. And that attentiveness is in everything he does. A meal he cooks for you isn’t just delicious; the ingredients blend together beautifully, and the presentation feels like art. He curates things beautifully—experiences, conversations, picnics, moments. And the music. He’s got the best music. I think that’s also a reflection of him and how deeply he feels; even his playlists have a coherence to them, like everything belongs exactly where it is."
    Paula

    Psychotherapist & Artist

  • Word from an ex-partner

    Geff is someone that has an infinite amount of creativity. When he is at his best he sparks joy without end and grounds whole rooms full of people into calmness. His authenticity opens others up to show who they really are and his energy makes others believe everything is possible. He thinks about the team and wants people to thrive together. Aside from these soft skills, he brings decades of experience as a designer. From clothing to UI/UX to Websites, whole brands, houses or walls. He is a multitalented human that thinks outside of the box and makes things more beautiful and fun. He takes action, when others are still planning and comes up with creative solutions to any problem. His ressourcefulness has been especially helpful. And with his French savoir vivre he is fun to work with. Yes, he can be annoying at times with his perfectionism and underlying judgement, but ultimately it’s here to improve things, situations and people. His awareness and level of consciousness are definitely of help. His heart is huge. And he will show up stubborn until things are better. What helps him most to fulfil his potential is trust, people believing in him and the space to show what he is made of.
    Taya

    Ex-partner and mom of my child

  • Word from a former boss

    I had the opportunity to work with Geff both in agency and as a freelance. His natural creativity, enthusiasm, efficiency and professionalism are strong skills that have helped the agency to succeed in several strategic projects. Today, his maturity and experience, in particular in understanding client insights, make Geff an essential asset in a project where design, creativity and digital are important.
    Philippe

    Former Boss & Friend at BiggerBand Agency

  • Word from a friend

    "He is attentive in a way that is rare. When you speak, you know you are being fully listened to—not just your words, but the parts of yourself maybe you aren’t even seeing yet. And that attentiveness is in everything he does. A meal he cooks for you isn’t just delicious; the ingredients blend together beautifully, and the presentation feels like art. He curates things beautifully—experiences, conversations, picnics, moments. And the music. He’s got the best music. I think that’s also a reflection of him and how deeply he feels; even his playlists have a coherence to them, like everything belongs exactly where it is."
    Paula

    Psychotherapist & Artist

  • Word from an ex-partner

    Geff is someone that has an infinite amount of creativity. When he is at his best he sparks joy without end and grounds whole rooms full of people into calmness. His authenticity opens others up to show who they really are and his energy makes others believe everything is possible. He thinks about the team and wants people to thrive together. Aside from these soft skills, he brings decades of experience as a designer. From clothing to UI/UX to Websites, whole brands, houses or walls. He is a multitalented human that thinks outside of the box and makes things more beautiful and fun. He takes action, when others are still planning and comes up with creative solutions to any problem. His ressourcefulness has been especially helpful. And with his French savoir vivre he is fun to work with. Yes, he can be annoying at times with his perfectionism and underlying judgement, but ultimately it’s here to improve things, situations and people. His awareness and level of consciousness are definitely of help. His heart is huge. And he will show up stubborn until things are better. What helps him most to fulfil his potential is trust, people believing in him and the space to show what he is made of.
    Taya

    Ex-partner and mom of my child

  • Word from a former boss

    I had the opportunity to work with Geff both in agency and as a freelance. His natural creativity, enthusiasm, efficiency and professionalism are strong skills that have helped the agency to succeed in several strategic projects. Today, his maturity and experience, in particular in understanding client insights, make Geff an essential asset in a project where design, creativity and digital are important.
    Philippe

    Former Boss & Friend at BiggerBand Agency

Hey, are we on the same vibe here?

If yes, let's connect, let's meet, let's co-create or just let see…

To live a Creative life,
we must lose our fear of being wrong.

Joseph Chilton Pearce