I created a Fashion Brand to find a job.
I created a Fashion Brand to find a job.
Part I — “You need experience.”
When I graduated from design school, I wanted to work in a creative agency as a graphic designer.
I was young, motivated, and ready to start.
So I started applying.
And applying.
And applying.
And getting rejected.
The reason was almost always the same:
“You don't have enough experience.”
And I remember thinking:
How am I supposed to create experience if nobody gives me the opportunity to create any?
It felt like a ridiculous loop.
I needed a job to get experience.
But I needed experience to get a job.
So I decided to break the loop.
If nobody was going to give me the opportunity…
I would create my own.
Part I — “You need experience.”
When I graduated from design school, I wanted to work in a creative agency as a graphic designer.
I was young, motivated, and ready to start.
So I started applying.
And applying.
And applying.
And getting rejected.
The reason was almost always the same:
“You don't have enough experience.”
And I remember thinking:
How am I supposed to create experience if nobody gives me the opportunity to create any?
It felt like a ridiculous loop.
I needed a job to get experience.
But I needed experience to get a job.
So I decided to break the loop.
If nobody was going to give me the opportunity…
I would create my own.
Part II — So I created my own experience.
I called a friend from my hometown and said:
“Let's create a fashion brand.”
Neither of us had a background in fashion.
I was a graphic designer.
That was pretty much it.
But we had an idea.
We created Unicity, a limited-edition fashion brand built around capsule collections co-created with visual artists.
And suddenly, I had a new problem:
I had no idea how to make a fashion brand.
So I learned.
Designing clothes.
Finding manufacturers.
Producing collections.
Working with artists.
Creating campaigns.
Finding stores.
And figuring out how to make things happen.
I was doing it all from scratch, mostly at night and on weekends, while still looking for a job during the day.
After about a year, someone noticed what we were doing.
He had started his own creative agency and was also creating an alcohol brand on the side.
So he understood the entrepreneurial mindset.
He saw Unicity and saw something different.
Not a young designer with no experience.
Someone who was already making things happen.
He hired me as a graphic designer.
And the crazy thing was:
The project I had created because nobody would hire me… became the reason someone hired me.
I ended up staying at the agency for several years and eventually became its Art Director in Paris.
Meanwhile, Unicity kept growing.
Two years in, a big electronic music festival was happening in Reims, my hometown, in the Champagne region.
Some of our friends were playing there.
So we thought:
Why don't we create a capsule collection around Champagne?
We made it.
It looked good.
Really good.
So we decided to keep going.
And what had started as a way to create some experience became a real fashion brand.
We collaborated with international artists, stores around the world, record labels and brands like Adidas.
We created campaigns, videos, artistic projects and full collections.
From socks and underwear to jackets, coats and bags.
And I was learning all of it as I went.
Part II — So I created my own experience.
I called a friend from my hometown and said:
“Let's create a fashion brand.”
Neither of us had a background in fashion.
I was a graphic designer.
That was pretty much it.
But we had an idea.
We created Unicity, a limited-edition fashion brand built around capsule collections co-created with visual artists.
And suddenly, I had a new problem:
I had no idea how to make a fashion brand.
So I learned.
Designing clothes.
Finding manufacturers.
Producing collections.
Working with artists.
Creating campaigns.
Finding stores.
And figuring out how to make things happen.
I was doing it all from scratch, mostly at night and on weekends, while still looking for a job during the day.
After about a year, someone noticed what we were doing.
He had started his own creative agency and was also creating an alcohol brand on the side.
So he understood the entrepreneurial mindset.
He saw Unicity and saw something different.
Not a young designer with no experience.
Someone who was already making things happen.
He hired me as a graphic designer.
And the crazy thing was:
The project I had created because nobody would hire me… became the reason someone hired me.
I ended up staying at the agency for several years and eventually became its Art Director in Paris.
Meanwhile, Unicity kept growing.
Two years in, a big electronic music festival was happening in Reims, my hometown, in the Champagne region.
Some of our friends were playing there.
So we thought:
Why don't we create a capsule collection around Champagne?
We made it.
It looked good.
Really good.
So we decided to keep going.
And what had started as a way to create some experience became a real fashion brand.
We collaborated with international artists, stores around the world, record labels and brands like Adidas.
We created campaigns, videos, artistic projects and full collections.
From socks and underwear to jackets, coats and bags.
And I was learning all of it as I went.
Part III — Sometimes we don't need permission.
Looking back, the funny thing is that I never actually planned to build a fashion brand.
I just wanted to get a job.
I wanted someone to give me the opportunity to gain experience.
Instead, I decided to create the experience myself.
And that changed the way I looked at my career.
I realized how much I had been waiting for someone to validate me before I started.
Waiting for the job.
Waiting for the opportunity.
Waiting for someone to say:
“You're ready.”
But Unicity taught me something very different.
I didn't need to know everything before starting.
I didn't need to be a fashion designer to create a fashion brand.
I started with what I knew — graphic design — and learned everything else along the way.
And somehow, the thing I created because I couldn't get a job became the thing that built my career.
**I was looking for experience.
Instead, I ended up creating it.**
Part III — Sometimes we don't need permission.
Looking back, the funny thing is that I never actually planned to build a fashion brand.
I just wanted to get a job.
I wanted someone to give me the opportunity to gain experience.
Instead, I decided to create the experience myself.
And that changed the way I looked at my career.
I realized how much I had been waiting for someone to validate me before I started.
Waiting for the job.
Waiting for the opportunity.
Waiting for someone to say:
“You're ready.”
But Unicity taught me something very different.
I didn't need to know everything before starting.
I didn't need to be a fashion designer to create a fashion brand.
I started with what I knew — graphic design — and learned everything else along the way.
And somehow, the thing I created because I couldn't get a job became the thing that built my career.
**I was looking for experience.
Instead, I ended up creating it.**
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