problem
As the former founder of a young premium streetwear brand, building a collaboration with influencers meant a lot of effort and inefficient communication. What if we turned the game around and make influencers pick the brands they like.
mission
The aim was to create a platform that knows what truly relevant influencer love, so they only see products they intrinsically chose. Young brands have the chance to connect with influencers that reach their desired target audience. Companies save ressources by simply listing their campaigns.
technology
Brands and influencers go through a configurator that allows the application to create specific profiles which ensure relevant matches.
Brands can simply list their products by using a user-friendly campaign generator. Think eBay for Marketing purposes.
An API to Instagram allows the App to analyze the quality of followers which then impacts the influencer's profile and ranking.
In order to ensure high quality content and engaged influencers to do the job, I developed a digital currency, "Brindcoin", to kick-off the trade between influencer and brand. A simplified Marketing Dashboard allows brand to track the engagement of campaigns and relevant KPIs.
Changing the game for influencer marketing.
Built on the idea that influencer sourcing is time-consuming for your companies, bring is a centralized digital marketplace that creates authentic matches of influencers & brands
company
Brind
role
Creative Director & Founder
skills
Creative Direction
Branding & Identity
Strategy
Graphic Design
UX/UI Design
UX Research
MISSION
The aim was to create a platform that knows what truly relevant influencers love, so they only see products they intrinsically chose. Young brands have the chance to connect with influencers that reach their desired target audience. Companies save ressources by simply listing their campaigns
#buildtrust #inbrand #ambassadors
