Samm's Farm Coffee is a family-run coffee plantation and coffee-shop business. Organically sourced in the volcanic highlands of Java, Samm's Farm coffee made it to the high-end barista coffee- shops in Indonesia.
company
Samm's Farm Coffee
role
Creative Director
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skills
Creative Direction
Branding & Identity
Strategy
Graphic Design
UX/UI Design
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Photography
Elena_T
STORY
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Samm’s Farm first established the legal company in Indonesia at 2015. It started from Mr.Samm (the owner), when he was moved to one of area of West Java which surrounding by coffee tree. The area is rich with coffee tree, unfortunately in the area full of natural gems (coffee) the local people live life like they have nothing to hold on.
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#naturalcoffee #collectivecoffee
mission
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Mr. Samm has a mission for healing the land so in our plantation WE DO NOT USE ANY CHEMICAL Fertiliser, instead we make our own fertiliser, plant hormone, compost, and natural pesticide. Because not only is good for our body to not having any chemical fertiliser but it affects so much on your cup of coffee. The coffee tree that have been feeding with natural or organic product will produce natural taste note of fruitiness and the aroma of freshness.
brand definition
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Samm's Values
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Family
Care
High Quality
Happiness
Honesty
Human
Community
Sharing
brand definition
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Samm's Product Value Proposition
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Unique Flavors
Different Taste Profiles
Organic Coffee Beans from Java Social
Support and Charity
Good for your body, mind and soul
Zero waste packaging
Low acidity
brand definition
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Samm's Tonality
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Strong
Social
Protective
Robust
Earthy
Nature
Kind
Hopeful
Spiritual
brand definition
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Samm's Storytelling
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Samm’s history
Real people
The military truck
Samms personality (strong; positive; father; believes in quality)
Bali - island of gods
brand definition
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Samm's Feeling we transmit
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I drink Samm`s spirit
I feel warm good and supportive
Guilt-free
indulgence
I invest in my karma
I invest in natures and peoples future
I buy from my trusted farmer
I support organic farming
Users are listened
